In a recent column I wrote about cyber attack rhythms. Today I will discuss some additional cyber cycles that help keep security practitioners hopping — and a new reason these cycles might be important to you.
I’ll See You There
The dominating factor these days in the timing of announcements in the cyber security industry is the annual RSA conference. This year it runs from April 20th through the 24th.
For more than a decade, “RSA” has been the dominant event on the cyber calendar. It’s held every year about this time at the Moscone Conference Center in downtown San Francisco. Last year set an attendance record: 28,500 attendees listened to 410 sessions from 604 speakers. The exhibit hall housed 400 companies or so.
This week, folks like me all over the world are working late, even pulling all-nighters. We are hustling to close deals we want to announce there; getting products ready for demos; practicing and polishing presentations and speeches; and just plain clearing the decks for the intense industry-wide coffee klatch/reunion/tent revival/glad-handing-orgy that is “RSA”.
“Are you going to be at RSA?” That’s the question zipping around in email and texts the month before, as we all prepare to descend on the Moscone one more time. “I’ll see you there” has been the prelude to many a business deal in my career. [Read more…]